Exciting Announcement!

I am very excited to announce that I have been certified by Reach as an Online Identity Strategist. This means that I am equipped with the very latest techniques and resources to make careerists in their prime stand out from their competition and advance to leadership positions.

After 5 weeks of intensive work, I am preparing a new dimension of personal branding services offered by Competitive Edge Career Services that will sharpen clients' competitive edge by increasing their visibility and credibility. I call it Personal Branding On Demand, and you will be hearing more about this in mid-April as my company expands existing service packages and launches new ones.

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There is a great deal being said about reputation management of late, and today a new site was launched (in beta only) called "Unvarnished" which has been described as the meeting point of Linkedin and Yelp, where the good, the bad, and the ugly comments about you can be posted. Here is an interesting article on TechCrunch that includes screenshots from the site and an interview with one of the founders.

For another take, check out Mitch Joel's recent blog post and his call to drop "online" from reputation management and consider that your reputation is your reputation,regardless of whether it is online or off.

It's true that employers are going to Google you as a candidate, and this is important, but what really made me sit up and think about my online identity was Gary Vaynerchuck's comment that what we put online about ourselves now will be available to our grandchildren,great grandchildren, and so onWhat do you want them to know about you?

Posted in Marketing and Advertising Post Date 09/19/2020


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